English
Język Polski
Wybór rynku międzynarodowego przez międzynarodowe przedsiębiorstwo budowlane
DOI:
https://doi.org/10.24425/ace.2025.156189Abstrakt
Wybór rynku (kraju) jest kluczową decyzją w rozwoju przedsiębiorstwa i może zadecydować o sukcesie bądź porażce na bardzo konkurencyjnym rynku budowlanym. Pomimo swojej istotności problem wyboru rynku na który ma wejść przedsiębiorstwo był rozpatrywany w niewielkiej liczbie prac i nie ma zbyt wielu narzędzi pozwalających na dokonanie efektywnego, i zminimalizowaniu nieodpowiedniego, wyboru. Mnogość czynników, trudności w ich wyartykułowaniu i ujęciu, ich bardzo niejednoznaczna interpretacja sprawiają, że problem wyboru rynku dla przedsiębiorstwa jest zadaniem trudnym. W niniejszej pracy autorzy próbują wypełnić istniejącą w literaturze lukę i przedstawiają narzędzie do wyboru rynku dla przedsiębiorstwa budowlanego oparte na zmodyfikowanej metodzie grupowej rozmytej AHP wykorzystującej do agregacji ocen decydentów rozmytą obwiednię typu 2 rozszerzonego wahającego się rozmytego zbioru terminów lingwistycznych (ang. Type-2 Fuzzy Envelope of Extended Hesitant Fuzzy Linguistic Term Set). Dzięki zastosowaniu rozszerzonych wahających terminów lingwistycznych (ang. Extended Hesitant Fuzzy Linguistic Term Set), porównawczych wyrażeń lingwistycznych (ang. Comparative Linguistic Expressions) wykorzystujących gramatykę bezkontekstową (ang. Context-free Grammar) decydenci mają możliwość wyrażać swoje preferencje w sposób bardziej zbliżony to naturalnego języka i uwzględnić wahanie pomiędzy poszczególnymi wariantami. Proces obliczeń z użyciem słów (ang. Computing With Words) z wykorzystaniem porównawczych wyrażeń lingwistycznych jest realizowany dzięki rozmytej obwiedni typu 2 rozszerzonego wahającego się rozmytego zbioru terminów lingwistycznych. W celu zwizualizowania sposobu działania przedstawianej metody rozwiązano ilustrujący przykład wyboru rynku przez przedsiębiorstwo budowalne.Bibliografia
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